My assignment was to create a unique illustration style for the branding of the World Basketball Festival held in NYC from August 12- 15. After seven months of hard work we have created more than 40 basketball players, Pop legends, numerous sneakers, NYC iconography,
and additional elements that capture the spirit of the festival. It's been a privilege to work with the amazing team at Nike .Creative Director: Ray Butts, Michael Spoljaric
Art Director: Michael Spoljaric
Typography: Sanderson Bob
Junior illustrator: Jean Kuo, Julia Hsu
Producer: Nancy Deverna, Will Patton


About WBF
From August 12-15, NYC will be the center of the hoops universe when it hosts the World Basketball Festival.
The WBF is a four-day celebration of the game and its culture conceived by Nike and USA Basketball. Consider it similar to the world tournment with national teams from the U.S., France, Puerto Rico, Brazil and China gathering to hold scrimmages and exhibition games at Madison Square Garden, Rucker Park and right in the middle of Times Square. There will also be games featuring elite high school talent and top playground squads, community events featuring live music and art, plus galleries and retail spaces featuring old-school and brand-new sneakers and apparel, basically every day is a party revolving around the world of basketball .

Scroll down for more images including many not shown in the actual campaign.
* unfortunately, due to copyright and legal issues, some of the images are not allow to be shown for now *



Team 1


Team 2


Team 3


European


NYC skyline Backdrop


Sneakers


Event Installations


RADIO CITY MUSIC HALL